SEO & Paid Media Strategy

Client: Tradle

Vancouver-based Tradle is an ecommerce subscription platform for infant clothing. Their zero waste, circular business model partners with high quality, eco-friendly brands and helps them properly manage and reduce consumption over clothing lifecycles. Their product offerings include customizable monthly subscriptions & gift subscriptions.

Our role was to provide a comprehensive analysis of their current analytics, competitors and their target consumer’s shopping behaviors. With this information we were able to create a customized paid media strategy to help Tradle maximize their budget to reach their targets and increase subscription sign ups. Our recommended tactics included ad spend for Google, Facebook and Instagram.

“I couldn't be more pleased with the work Kim did for us. Polished and with such professionalism, clearly Kim's background and previous work experience mesh very well with her new digital marketing skills. Top-notch, well-rounded research resulted in a report that was easy to read, understand and implement.” - Blyth Gill, Founder