SEO & Content Strategy
Client: hOMe Grown Living Foods
hOMe Grown Living Foods is a Vancouver Island based natural foods company that grows whole food ingredients to produce organic, gluten free and keto-friendly snacks since 2008. They use only local, sustainably grown and sourced organic ingredients. In addition to their retail and online sales, they also offer organic and specialty diet catering services.
Our task was to audit their current website, analytics and social media presence to create a strategic SEO & Content plan for them to implement. During this process we were able to hone in our their target consumer’s needs and interests to create content that would increase relevant engagement and drive ecommerce sales. In addition we created templates, calendars and scheduling tools to help automate and relieve stress from their small and nimble Marketing team.
“ We had the pleasure of working with Kim on an SEO Strategy for our business that was easy to understand and implement. Her knowledge and expertise helped simplify the steps and create an achievable plan.” - Shani Cranston, Founder
Newsletter Template
As part of our Content Strategy we recommended a newsletter refresh that could work a lot harder for hOMe Grown and reinforce their content schedule throughout the month.
In addition, integrating analytics on clickable 'call to actions’ allows us opportunities to test engagement levels of content within multiple customer groups.