Designetics Foundation Branding

Client: Designetics Foundation + Pivot Marketing

The charitable foundation arm to Designetics was doing great works in and around Northern Ohio, but was in need of a visual makeover to better align with their efforts to engender employee loyalty. To more closely sync with the foundation’s work, we renamed it Designetics Cares—ensuring that anyone involved would immediately sense its purpose. That led to a vibrant and compassionate take on a logo and identity, as well as other communications. Now, the foundation looks as forward-thinking and innovative as the rest of the company.

Our role: logo concept development, branded template designs.