Branding & Packaging Refresh

Client: Bell’s Brewery + Kaleidoscope

Brand Objective: Explore ways to optimize the brand mark to increase legibility and build brand awareness in a growing and competitive market

Packaging Objective: Establish a design architecture that creates consistency across the portfolio without losing unique, individual personalities of each beer. Enhance product communication for clearer shopability.

Our role: Brand audit, logo and packaging concept development, design execution