Logo Design

Client: Brightside

Brightside Addiction Resources Center specializes in treating people with both prescription drug dependence and heroin addiction through comfortable, convenient, and discrete treatment programs. They were looking to launch two businesses services – Clinic and Recovery – under the already established Brightside brand umbrella.

Our task was to create two cohesive, yet differentiated brandmarks for the two services that could clearly communicate the areas of expertise and focus. We explored a number of typographic and iconography styles, ultimately landing on the simplicity of the logos below.